Affiliate Disclosure

Current status

The HRT Index uses an affiliate revenue model. As of July 6, 2026, we have active affiliate partnerships with some of the providers covered on this site, including Hers, Midi Health, Winona, and Sesame. When you click one of these links and start care, we may earn a commission at no extra cost to you.

Not every provider link on the site is an affiliate link. Some “Visit [Provider]” buttons still point directly to provider websites as non-affiliate editorial links, and we do not earn a commission from those. Which links are active affiliate links changes as new partnerships are added.

If new affiliate relationships are added or existing ones change, this page, the affected review pages, and the link labels are updated promptly. This disclosure is published in accordance with the US Federal Trade Commission's Endorsement Guides.

Which links are affiliate links

As of July 6, 2026, active affiliate links appear on pages covering Hers, Midi Health, Winona, and Sesame, marked with an HTML rel="nofollow sponsored noopener" attribute so both readers and search engines can tell they are compensated links. Any other provider link not covered by an active partnership remains a non-affiliate editorial link.

Affected provider buttons are labeled as sponsored or carry a nearby disclosure line, carry the rel="nofollow sponsored noopener" attribute, and the byline disclosure on that page states that affiliate links are present with a link back to this page.

Inline links inside the body of an article, links in editorial and trust pages, and links inside the footer are not affiliate links unless explicitly marked as such. Body links pointing to a provider's website are for editorial context only unless they carry the sponsored attribute described above.

How affiliate revenue does not affect rankings

Our rankings are determined by editorial judgment against the published methodology, not by commercial relationships. Specifically:

• We cover providers with whom we have no affiliate relationship where doing so makes the comparison more honest. The reader has a right to know about the relevant cohort, not just the part of it we can monetise.
• We do not accept payment in exchange for inclusion. We do not accept payment in exchange for a specific ranking. We do not accept payment in exchange for editorial copy.
• We are willing to remove a provider from coverage even when we hold an active affiliate relationship with them, if our editorial judgment requires it.
• Where a vendor partnership becomes material in some way other than a standard affiliate relationship — for example, a content partnership, a syndication arrangement, or any value-in-kind exchange — that fact is disclosed on the relevant page in addition to this site-wide disclosure.

How affiliate links work mechanically

When you click a “Visit [Provider]” button on a page carrying active affiliate links, a third-party affiliate network or the provider's own affiliate system may set a cookie on your browser to attribute a later signup to The HRT Index. The cookie does not contain personally identifying information about you. See our privacy policy and consumer health data privacy policy for more detail.

Why we use this model

Independent editorial work has costs. For The HRT Index, affiliate revenue from providers we have evaluated and editorially endorsed is the model that lets us publish without paywalling content that we want women in this audience to be able to read freely. The integrity of that model rests entirely on the separation between revenue and editorial judgment — which is why we are explicit about how we hold that line.

Questions

If you have questions about how a specific link on the site works commercially, or about whether a specific page is influenced by an affiliate relationship, please reach us at our contact page or email editorial@thehrtindex.com.